OK so in previous posts you’ve no doubt heard me mention SEO (Search Engine Optimisation) but what does it all mean. According to Wikipedia SEO is “the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic and the purchase of paid placement. Additionally, it may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.” Confused yet? That’s not uncommon.
Delving into the world of SEO can be daunting. Its complexities explain why there are professionals out there who deal solely in SEO, it’s a huge minefield with rabbit hole after rabbit hole so tread carefully or you might find yourself having tea with a colourful cat and a mad man in a top hat. I’m not here to scare you, so I am going to share with you some helpful resources I have used to help make some sense of the static fuzz.
Today I am wanting to give you the resources to get a real feel for SEO but also highlight one of the most important elements which is, of course, searcher satisfaction. In a nutshell, searcher satisfaction is ensuring your website users have a great experience, after all, I’m sure we all knowhappy, satisfied users will tell others about you and your services. They will share your content on social media a modern ‘word of mouth’ if you please. So, when you are next considering how to get better traffic to your website, make sure you think about how you can ensure your users are extremely satisfied. If you take the website users’ needs and wants into consideration you’ll be heading in the right direction.
So where to start? I recently enjoyed a FREE online course provided by Rand Fishkin the founder of Moz called “The One Hour Guide to SEO”, it was made up of 6 videos (my favourite way to learn). These videos offer a very good basic understanding of SEO. The third video in the series covers the subject of “Searcher Satisfaction”, a concept that deserves a lot more attention than it gets, especially because it’s one of the most important factors for ranking with Google. In the past searcher satisfaction wasn’t even considered but as Google has advanced it has become a huge part of successful SEO. I would highly recommend you watch these videos. Rand even gives you a great tool in the form of a checklist for on-page SEO so you can be sure you’ve covered all necessary aspects when creating your website
If you are building your websites using WordPress like me then there are some amazing plugins to help make adding in all your new SEO skills to your website a breeze. My favourite is Rank Math, really easy to use and the support team are fantastic.
I really hope you enjoy the videos and take away some valuable insight so you can move forward as a more confident web designer, knowing you have the skills to get your websites noticed online.
Happy designing everyone! 😊